Evaluation Mark Scheme - Band 4

EVALUATION MARK SCHEME

Band 4      16–20 marks

·         There is excellent understanding of the forms and conventions used in the productions

·         There is excellent understanding of the role and use of new media in various stages of the production.

·         There is excellent understanding of the combination of main product and ancillary texts.

·         There is excellent understanding of the significance of audience feedback.

·         There is excellent skill in choice of form in which to present the evaluation.

·         There is excellent ability to communicate.

·         There is excellent use of digital technology or ICT in the evaluation.

DEADLINE: FRIDAY 22ND APRIL

DEADLINE: Friday 22nd April

* Evaluation Questions uploaded
* Blogs Closed


Ensure your top post (ie the first post the examiner will see is your FINAL Music Video, plus your FINAL digipak, plus your FINAL magazine advert.



Clean up your blogs, moving posts to clear labels
- create a label and move all digipak work to "Digipak Research and Planning"
- create a label and move all magazine advert work to "Magazine Advert Research and Planning"
- create separate labels for location research; costume planning; theorists; inspirational videos; audience feedback; storyboarding and animatic etc....



Use the checklist to ensure you have covered the course on your blog:

A2 Media Studies Blog Checklist

A2 Music Video Training at BFI

Please meet under the walkway at 8.20am on Thursday 26th November

Bring:
- Oyster / travel card 
- Cameras for vlogging
- Lunch
- Notepad / pen

Framing and Composition

Due in Wednesday 25th November

a) Add a post about composition, the rule of thirds, diagonal lines

b) Find a ‘rule of thirds’ YouTube video and images to upload

c) Print screen 3 x still frames from your footage. Comment on WHY you’ve chosen particular a composition à use key words in your post

 

KEY WORDS TO USE

Composition

Framing

Rule of thirds

Mise-en-scene

Bird’s eye view

High, low, canted angle

Eye level

Viewpoint

Leading space

Audience

Focal point

Audience Questionnaire. DUE IN WEDNESDAY 18TH NOVEMBER

TASK 1: Who are your audience? Construct an audience for your artist - age, gender, interests etc..


TASK 2: Create a questionnaire to get feedback on your storyboard and ideas for your music video.

SOME QUESTIONS YOU COULD ADAPT

1.Does our storyboard make sense?

2.What impression does the storyboard give of our band/artist/star?

3.Does this storyboard remind you of any other videos? Explain – is this good or bad?

4.What do you expect from a music video from our _______ genre?

5.Is our storyboard appropriate for our genre?

6.How could we end our music video? (ask for practical advice on how to improve!)

7.Look online for other examples of A2 music video questionnaires

SOME IDEAS FOR HOW YOU COULD QUESTION YOUR AUDIENCE

•Be creative when interviewing your respondents!

Film them, ask for comments on blog, twitter…anything else?

•Which equipment will you need for your focus group?

Camera, tripod, questionnaires, music videos to screen, mobiles to take pictures…

•Where will you get your respondents from? Think age, gender, genre of music they like…

•How will you collate the data?

Respondents complete their own paper questionnaire? You ask set of Qs and film respondents? Ask respondents to comment on your blog? Set up a twitter name and send out tweets from your band?

•What kind of Qs do you need to ask at this stage?

•You could show respondents 1-2 examples of music vids from your genre at beginning of focus group, so they know what to expect

Lip Synching and Emailing Record Company

This week's tasks:
 
1. Evaluate audience feedback from your treatment pitch: create separate label called 'Audience 'Feedback'. Evaluate: what changes will you make in light of the feedback?

2. Contact the music producers for your song: write an email asking permission to use their song, print screen and upload onto your blog

•Dear…

•My name is…

•I am studying… (explain the course)

•Explain what this project involves

•Request to use their song

•You have no intent to sell your video

•Assure won’t be copyright issues as it will solely be used for an educational purpose

•please contact if any concerns at above email address

 
3. Lip-synch Practise. Take a camera and film all group members lip synching your song. Upload onto your blog&edit. Take a behind the scene photo of yourselves.
 
THE IMPORTANT BIT: evaluate what you have learned about lip synching from the practise. What will you do / not do when filming for real?

 

Song Choices and Mood Board

Homework Tasks to complete by Friday 18th September

1) Complete your rollover genre research task

2) Decide on your song choice for your video

3) Upload the lyrics to at least two different song choices.

4) Evaluate the song choices - ie comment on why you think songs will be good choices and why you’re discarding ideas.Write about WHY you have chosen your song (make links to Andrew Goodwin's theory eg more symbolism from the lyrics, better visual ideas)

5) Upload a mood board for your song and make comments on ideas: colours, representation/symbolism etc.

6) Print off the lyrics to your song and annotating with ideas for narratives / performance.

How to make a MOOD BOARD

•Use PRIMARY and SECONDARY images of locations

•Use KEY WORDS in your comments: mise-en-scene, atmosphere, settings of music videos, links between visuals and lyrics, representation, genre, audience etc...

•Costume, Fashion, Props, Instruments

•Themes

•Symbols and connotations

•Inspiration from other music videos`